May 22 2018

Why Your Brand Needs Short-Form Video

Hopefully you haven’t been living under a rock recently, but if by some slight chance you have then you need to know this: short-form videos are kind of a big deal. You know, videos like those ones you see on YouTube before you get to the video you actually want to watch? Yeah, those. These 6- to 15- and sometimes 30-second videos have become essential marketing and branding tools for grabbing your customers’ attention. Think of them as your brand’s elevator pitch.


Studies show that humans levels of focus are steadily decreasing. As a matter of fact, goldfish may have longer attention spans than some of us. That’s a bit embarrassing… but it’s also beside the point. The point is that your brand needs short-form video. Here’s why:


Our shrinking attention spans are probably due to the effect of social media experiences and a culture characterized by instant gratification. When we want something, we want it now! Short-form videos are a great way get to the point while providing the satisfaction, entertainment, and information your audience desires. They can be produced in a variety of ways – as teasers and sizzles on YouTube, or social media features like Instagram and Facebook stories. And who remembers Vine? The 6-second video sharing mobile app was hot for a while because they were one of the first brands to take advantage of people’s gravitation towards short-form video content.


While they may not be able to go in-depth on specific subjects, short-forms offer a creative opportunity to tell your brand story.


Here are a few of our favorites:


Oreo Snack Hacks


Under Armour




Need help developing and executing your short-form video strategy? Drop us a line.


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