Don’t say ‘who cares?’ to web care. Just as you (should) take yourself to the doctor for a regular check-up, you want to do the same with your company website to ensure that it’s a well-oiled machine, up-to-date and running smoothly.
A well-maintained and issue-free website is critical to showing the world that your business is professional, diligent, and high-quality. Every time a visitor comes to your site and encounters, say, a broken form (or, even worse, an inaccessible page), that’s a check in the wrong column for your business and your brand.
Software updates may not be exciting, but they exist for good reason – they keep websites safe, secure, and running nicely for you and your site visitors. Whether owned by a small business or a large corporation, websites that aren’t properly maintained leave themselves exposed to a variety of issues, including:
Hacking: sites, especially older sites, that aren’t well protected are very vulnerable to malicious attacks. These attacks can disable your site, i.e., your most visible marketing tool… so making all best efforts to avoid that is probably a good idea.
Delays caused by out-of-date plugins/theme/etc.: if you don’t keep your website plugins and theme up to date, you may find that when it comes time to modify a page or add new content, you’re unable to achieve your goals due to your outdated theme. Or, something that has been working for months or even years may STOP working without you even knowing. In either case, you’ll then likely to incur both time and hard costs as you go through the process of (quickly) getting your site up to par.
A good web care plan will address the above issues, and provide reporting, a critical piece of the puzzle. Reporting is the proof-positive that proactive maintenance makes sense, showing you how many problems were avoided by following standard web care practices.
Finally, a good web care plan gets you a hall pass to the front of the line if an issue DOES occur, despite your provider’s best efforts. If something on your site breaks and you’re covered by a care plan, that should theoretically bump you up in the developer queue, and save time beyond that, since the developers caring for your site day-to-day possess a baseline familiarity with your code that should help them identify and fix problems faster. Without web care, you may find yourself at the mercy of a developer that’s fresh to your account and has to start at square one to try and identify the source of the problem.
Save yourself time and money in the long run by ensuring these things don’t happen to you. Be proactive, and implement a web care plan as insurance – if executed properly, it will minimize the likelihood that your site falls victim to a malicious attack, and will keep the site in working order, enabling users to access the content they need (and site admins to add/update content without running into unexpected roadblocks).
If the thought of maintaining your site regularly is overwhelming, we got you covered. Reach out to our team here – we’re well-versed in website health, preventative maintenance, and the importance of site upkeep.