Smartphones: man’s new best friend? Between online shopping, keeping in touch with friends, checking the weather, and gathering information, things are increasingly moving from a more traditional desktop presence to modernized handheld devices. Making sure your website is suitable for this platform is key to keeping consumers engaged and keeping your brand relevant to them.
Why is this so important?
Time spent on mobile digital media (51%) has risen past the time spent on more traditional desktop media (42%), meaning more people are using their mobile phones to access media (SmartInsights). Not only are people using mobile more often, they’re using it alongside their desktops. Being able to access a website on one device and pick up where you left off on another is crucial. Consistency keeps audiences engaged with your content, providing a seamless user experience across platforms. The better the user experience, the more conversions!
Who’s doing well?
To optimize the mobile platform your site must be completely FLEXIBLE based on the screen size of the device. 38% of people will stop engaging with a website if the content/layout is unattractive–if a website doesn’t fit the mobile platform a consumer is using, they may disengage from your website completely (Adobe). It’s also important to understand that LESS IS MORE. Keeping information short and simple is crucial because a majority of people only skim content, and 55% of all pageviews get less than 15 seconds of attention (ChartBeat). Keeping it simple also helps PAGE LOADING TIME. Users often become frustrated when pages don’t load quick enough; a single second delay in website loading time can result in a 7% loss in conversion. Also, 40% of web users will abandon a website if it takes longer than 3 seconds to load (HostingFacts).
Many of our favorite websites have more mobile users, including well-known e-commerce website Amazon. The company saw 70% of customers purchase items on a mobile device rather than a traditional desktop platform through either their app or accessing the website on a mobile browser (Time).
This need for mobile optimization doesn’t exist exclusively in the world of eCommerce, though. The need to access websites that fit within the tiny dimensions of a 4.7 inch screen is extremely prevalent, even when it comes to event websites.
The Wawa Welcome America Festival is a 6-day event in Philadelphia celebrating the history of the city and its role in the celebration of the Independence Day holiday. The festival’s website is the go-to destination for a full list of events, performance acts, and opportunities to directly get involved with the festival.
Not being able to access the website while out and about–or even at the festival–trying to find the next event to attend would be an extreme downfall. This is why the mobile optimization and seamless user-experience of the website stands out as a shining example of the necessity of mobile optimization. The navigation process, fitted to any mobile device, is easy, the content is clear, and the mobile site adapts to every screen. You can read more on how we helped Welcome America Inc, here.
Need help optimizing your website for the ubiquitous mobile platform? Let us know and we’ll get your website in the right hands.