What is pre-roll advertising? Pre-roll is the short (typically:10 to :15 second) video that comes before other video content you may have been searching for online. Many advertisers use it, and you may have even considered trying it out yourself. But if you’re feeling hesitant, we understand why. You may have heard that people find them annoying; in fact, you often tend to skip through them yourself. You may not realize, however, just how effective pre-roll can be at creating brand recognition and increasing click through rates. Here are some fun stats about pre-roll you may want to keep in mind before tossing the idea aside.
Let’s start with the basics.
- “Shoppers who view video are 1.81x more likely to purchase than non-viewers” (Invodo)
- “Retailers cite 40% increases in purchases as a result of video.” (Invodo)
- Pre-roll ads are up to “2.5x more effective than banner ads.” (Business Insider)
Most companies are now realizing just how beneficial video can be to their brand. They draw consumers in with eye-catching visuals and as the statistics above show, are much more likely to end with a purchase or website click-through than those without.
[ 2 one 5 ] Creative has found great success in implementing video into their campaigns. Various video projects done by [ 2 one 5 ] have been used as key sales tools towards increasing brand awareness, trust, loyalty, and ultimately revenue. Besides living on websites, our videos have been used at events like CES and other trade shows, on social media channels, in PR outreach, and more.
The videos we produced for ToughTested on both their website and in pre-roll ads generated the following for the brand:
These stats confirm the amazing opportunity for this new initiative from to gain traction quickly through the use of a video at various consumer touch points.
Despite people’s tendency to skip right through ads, just 5 seconds of memorable video can leave people lingering and thinking about your brand later on. If you’re looking to achieve reach, viewability and message recall, pre-roll may be worth investing in.
Think you may be interested? Give us a call and we’ll help put your brand in motion!