In our last blog, we talked about how Twitter can be used by businesses in the food industry to add personality to their brands, and interact with their clients. Another useful option in the social media toolbox is our good friend Instagram, which is best for those who love a good filter and a witty caption.
After looking at some of these Instagram accounts, you will begin to wonder if all foodies are also secret pro-Instagrammers. Trick your followers into thinking the same thing by using the following hacks that these restaurants have mastered.
Captivating a Culture: GoodThanksNYC @goodthanksnyc
Looking at the Instagram page of GoodThanks, followers are immediately transported inside the friendly Australian cafe located in Manhattan. This is thanks to the perfect combination of mouth-watering pictures of delicious meals with vintage, beachy images. Woven into this mix are also photos of the staff members and loyal customers that remind followers that there is a whole community behind the business. Ultimately, the aesthetically pleasing – and well organized – content does an amazing job of conveying GoodThanks’ culture and communicating friendly and inviting vibes.
Customers Do the Marketing: Sierra by Bierreria Location Tag
If you think brunch is just a meal… you’re old. To many of today’s consumers, brunch is a photo opportunity – and Sierra by Bierreria has figured that out. By creating a floral escape on its rooftop venue, everyone who comes into the restaurant cannot resist taking an Instagram picture. So, although the restaurant doesn’t own an Instagram itself (!!), anyone can click its location tag to find multitudes of beautiful photos taken by its filter-obsessed, brunch-loving customers. No photographers or social media directors needed here – Sierra by Bierreria lets its customers do the work, and it’s working.
Adding an Iconic Touch: Mr. Holmes Bakehouse @mrholmesbake
Although we are sure that the cronuts at Mr. Holmes Bakehouse are delicious, they’re not the only draw to this shop. Take a look at what the patrons in the lines outside of every MHB storefront are posting once they make it indoors, and you’ll find that food takes a backseat to… signage? A quick glance at the bakery’s tagged photos provides a variety of shots featuring a very instagrammable (and clever) sign reading “I got baked in San Francisco”. Hanging in every Mr. Holmes’ location, the signs are their own draw, and add an iconic touch to their brand (not to mention a lovely addition to chill Instagram feeds around the nation). What may have been a simple decoration is now a part of the bakery’s brand marketing and (sorry, cronuts) the main IG attraction.
Behind the Scenes: @chefjeremyfox
The best restaurants are the ones that make you feel like family. When brands share the private side of a business, customers feel more connected to that brand, and its people. For that reason, it’s sometimes more beneficial for a business to invest into building a personal platform than a professional one, especially since food is emotional by nature thanks to its association with personal moments, good memories, and your loved ones. Jeremy Fox, Chef/Owner of Rustic Canyon and a few others, has almost 80,000 followers who keep up with the precious moments in his daughter’s life and his work accomplishments alongside his culinary masterpieces. Knowing more about Chef Jeremy drives those customers to his brand (though the Michelin star sure doesn’t hurt either).
Miss part 1 of this blog series? Read it here.
Need help promoting your restaurant on the gram? Hit us up here.