New packaging design labels deliver a better brand image to the laundry detergent line.
PHILADELPHIA, PA – September 2017 – Earthy LLC, a now certified B Corporation with a focus on creating products that “do no harm” to the environment, announced the release of new packaging design of their laundry detergent line with the help of [ 2 one 5 ] Creative. The line contains four scents: Cucumber Lime, Free and Clear, Petitgrain, and the newest scent, Lavender.
Earthy LLC is a lifestyle brand founded by John Vlahakis. The company produces harm-free household products such as hand soap, laundry detergent, and window cleaner through shop.earthy.me – the website’s online shopping channel. A firm believer of creating an environmentally friendly community, Earthy promotes locally sourced, GMO free, gluten free, vegan, and recyclable products that minimize the harm for the environment.
[ 2 one 5 ] Creative was honored to help Earthy improve the overall branding while keeping the company’s aesthetic and mission as priorities. The goal of the project is to rebrand the detergent line for a better packaging design that leads to better sales online. [ 2 one 5 ] Creative undertook several steps in the packaging design process, making sure it can present the best quality work to Earthy. The newly designed labels added interest and excitement to the products. Comparing to the old labels, the new ones are now more colorful and eye catching.
[ 2 one 5 ] Creative effectively achieved the goal by presenting the creative work with new and exciting labels that demonstrate a better aesthetic for Earthy. Different scent has an unique color; for example, Cucumber Lime has green packaging while Free and Clear has blue. Consumers can now easily identify each product through the power of branding.
“This was a dream project for my team and I to embark on. We knew there was some work to be done to really achieve our client’s goals, but everyone stepped up to the challenge. The end product was something that really blended the roots of the earthy brand with the modern design that my team was able to conceptualize.” – Nikolas Greenblatt, Chief Creative Officer of [ 2 one 5 ] Creative
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