First thing in the morning, you quickly hit stop on your annoying alarm that’s been going off for the past 30 minutes. If you’re lucky, you realize you’re actually not late to work and go check your email inbox. And there it is: a never ending vortex of automated email newsletters that looks scarier than the Demogorgon from Stranger Things. It’s scary because you already know it’s a bunch of unflattering and boring emails that will do nothing but make you mark them as unread or unsubscribe altogether. The bright side is that many companies are killing the email marketing game and we should all learn from them.
[ 2 one 5 ] wants to make your life a little easier, so here are 5 tips on how to (finally!) write an effective email marketing campaign that will make you look as cool as Eleven in Season 2.
1.) CATCHY & PUNCHY SUBJECT LINES
Our attention spans are shorter than a 2 year old, so you better be clever right away. We shall learn from our friends over at Buzzfeed because they sure mastered the punchy subject line skill. They are usually pretty simple and straight to the point and that’s what makes us continue reading their articles. Sometimes, they write a question on the subject line followed by an immediate answer on the first line of the email. This creates a catchy and punchy flow for an effective email marketing campaign.
2.) LESS HAS ALWAYS BEEN MORE
Simplicity is key here. Our eyes seem to love clean and simple designs so why not stick to the basics? Bold colors, impactful visuals and the right subject line, that’s pretty much what you’ll need.
3.) MAKE IT INTERACTIVE
It’s extremely important to make a strong call to action so your audience is always inclined to make moves. It can be a simple and interactive design such as Bonobo’s.
4.) DON’T WASTE MY TIME
Always ask yourself first: is this extremely important? Make sure you are emailing people when you have something helpful, valuable and worthy to say. Remember: the keyword here is effective. Otherwise, all you will get in return is more unsubscribes. Uber has not only something important to say but they do it so gracefully!
5.) KNOW YOUR TARGET MARKET PRETTY DAMN WELL
Let’s be honest: you can’t come up with a silly and informal newsletter if your target market consists of high tech business people. Research, research and research. Give them what they are looking for. Talk about the benefits before talking about the features. Make it about them and leave them feeling special. This will increase the credibility of the email itself and boost effective campaigns.
Need a boost on your brand identity? Contact [ 2 one 5 ] Creative here.