Arborcrest

Brand Launch

Branding & Strategy Video Production Web Development

The Challenge

When Spear Street Capital walked into our office following a train ride down from Manhattan and a full day of meetings, they were looking for a partner in the Philly market who could help breathe life into branded elements for their nearby corporate campus called Arborcrest.

 

They had an identity system worked out, but they needed help building the larger brand story – a brand story worthy of this new, one-of-a-kind offering in suburban Philadelphia. What Spear Street found in [ 2 one 5 ] Creative was a unique creative partner who could handle all of their needs and then some.

 

 

Whether it was the development of their overall brand, video production, website design and development, or the creation of various collateral sales tools and print materials from business cards and brochures to a hard-bound coffee table book, we had all the capabilities they sought. Just as importantly, we could work within their abbreviated timeline, delivering what they needed when they needed it.

The Approach

Spear Street came to us with the beginnings of a brand, and we met them where they were, honing in the best parts of what they had and using that as a foundation for the larger creative concept. From that base, we went to work outlining project timelines and key milestones with the ultimate goal of delivering a fuller brand story that was authentic, flexible, and immediately actionable.

 

 

We jumped right in, hammering out a lean production schedule to gather as many video and photography assets as possible to help fulfill the client’s preferred list of deliverables. With ambitions that included the creation of a suite of video assets that would showcase Arborcrest’s recent renovations, the design and development of a sleek website, and the design of a collateral suite including a brochure, floor plan templates, and a coffee table book, we developed a production plan that would shoot a wide variety of assets over two (very full) production days. We scouted and selected actors that fit the story we were trying to tell, and partnered with production crews to deliver the look we aligned on.

 

Takeaways

From start to finish, we were able to deliver a full suite of materials within sixteen weeks from the day the Spear Street team entered our offices.

 

Now, several months later, Arborcrest is fully occupied, and boasts a fully-developed brand that’s got years of use ahead. As tenants come and go, and as Spear Street continues its campus improvements, these materials will continue to drive the brand to success.