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Blog Post   /  01.22.2019

Shaving Down Toxic Masculinity

Thirty years ago, Gillette launched their tagline ‘The Best a Man Can Get’. Fast forward to today, January 2019: now, everyone’s talking about the release of the brand’s controversial short film We Believe: The Best Men Can Be, addressing ‘toxic masculinity’. You know, the one that people have implied as an attack on the male […]

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News   /  01.24.2019

New Year, New Interns

Time to usher in our first crop of 2019 interns. Madeline, Chloe, Jordan, and Evan, welcome to radness! From the little town of Bethlehem, PA, Madeline Heenan joins the [ 2 one 5 ] Creative team as a Video + Motion Intern to assist with any and all aspects of our video production business that […]

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Blog Post   /  12.21.2018

New Logo, Who Dis? Famous Logos, Pre- and Post-Rebrand

It’s on your product(s). It’s on the packaging. It’s on your website. It’s probably on the building you work in. It’s your logo.   A logo is, essentially, the face of your brand. A company’s logo establishes its identity with consumers. Ask the average person to recite your company’s mission statement, or name your CEO, […]

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News   /  12.20.2018

A Look Back at 2018 (Part Two)

Earlier this week, our group posted summaries of just a few of the projects we’ve worked on this year featuring “new to [ 2 one 5 ]” brands and organizations. Well, that was just the tip of the iceberg – here is another batch of rad initiatives (and radder clients) we devoted our time to […]

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News   /  12.17.2018

A Look Back at 2018 (Part One)

As we enter the final month of 2018, our team at [ 2 one 5 ] Creative is taking a look back at the diverse slate of new clients that partnered with our agency this past year. The newbies listed below came from a variety of categories and verticals including biopharmaceuticals, financial services, logistics, and […]

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Blog Post   /  12.11.2018

Our App for That

Technically, National App Day is December 11, but here at [ 2 one 5 ] Creative, it’s every day. Apps are involved in everything we do, whether it’s keeping ourselves on task and organized, creating social media content, or just trying to make something for dinner. In honor of National App Day, here are some […]

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News   /  12.11.2018

Riley Joins [ 2 one 5 ] Creative Account Team

With our final hire of 2018 (it’s been a busy year), we are happy to welcome our new Account Manager, Brendon Riley.   Brendon has previous experience in the food and beverage, higher education, technology, and finance industries. He brings to [ 2 one 5 ] Creative a broad range of marketing skills, all of […]

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Blog Post   /  12.07.2018

How Far Should You Go? Partial vs. Full Rebranding

A full rebrand is – as it should be – very rare. Partial rebrands are more common and less disruptive. It’s basically the difference between getting your feet wet or going all in. Let’s begin with a breakdown of the partial rebrand.   Partial Rebrand Less terrifying than a full rebrand, a partial rebrand typically […]

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Blog Post   /  12.05.2018

Why Rebrand? We’ll Tell You.

To rebrand or not to rebrand? That is the question, and it’s a question that should not be taken lightly.   Rebranding typically occurs when an existing company attempts to change the public’s perception of its brand through updated logos and visuals; and/or a new name, design, or strategy. The idea behind a rebrand is […]

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News   /  01.02.2019

[ 2 one 5 ] Creative Honored with 4 W³ Awards

Competing against the industry’s top organizations and agencies, [ 2 one 5 ] Creative’s high standard of work was recognized in a variety of categories at the 2018 W³ Awards. The agency brought home four Silver Awards in multiple categories for campaigns executed for long-time clients ToughTested and Krasno Krasno & Onwudinjo.   Said [ […]

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Blog Post   /  11.30.2018

Never Stop (Networking)

Assuming you’re following the recommendations in this blog series to the letter, you’ve successfully used your previous connections to jumpstart your brand, tried your hand at the basics of social media marketing, and gotten creative with guerilla marketing. Now, it’s back to building, but not products – rather, relationships.   As your company begins to […]

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Press   /  11.21.2018

[ 2 one 5 ] Creative Welcomes Executive Creative Director

What are we thankful for this year? This guy! Meet our new Executive Creative Director, Kris Blake.   Kris is an award-winning creative with more than 15 years of experience in branding, strategy, campaign development, and copywriting. He brings to [ 2 one 5 ] Creative a dynamic portfolio of work in a variety of […]

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Blog Post   /  11.14.2018

Go Guerrilla

Now that you’ve utilized your connections, and mastered the basics of social media, it’s time to test your creative side with guerrilla marketing.   Even if you haven’t heard of guerrilla marketing before, you’ve probably seen it. Guerrilla marketing is an innovative and unconventional marketing technique aimed at obtaining maximum exposure for a product at […]

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Blog Post   /  11.12.2018

[ 2 one 5 ] Creative on Mid90s

Whether you grew up skateboarding or not, you’ve probably heard about Jonah Hill’s debut film “Mid90s”. Mid90s is one of the first films about skateboarding in the mainstream that has not been a letdown to the skateboarding community. Yes, you heard that correctly: Jonah Hill made a film based around skateboarding. The film is by […]

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Blog Post   /  11.02.2018

Tips for Building Your Social Media Presence

In today’s day and age, social media is critical, especially for a small business just starting off. From Instagram to Twitter to Facebook and beyond, social media is an easy and cost-effective way to start promoting your business.     Create a Following   Social media gives businesses the opportunity to directly engage with both […]

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