The Blog

For a while now, we no longer need to shake hands in person to meet someone. The same goes for businesses; no longer do we need a brick and mortar store to meet a brand. How you brand yourself online is so important because it is how someone can get to know you and respect […]

Over the course of my career, I’ve spoken with literally hundreds of companies, properties, organizations, and events about the importance of branding. You’d be amazed at how many times during that span I’ve been witness to debates regarding whether or not branding is important.   Not to tip my hand, but from where I’m sitting, […]

6 ways to market towards the next generation Millennials move over, Generation Z is up next. The generation that will never know the pleasure of having a landline phone in their room, the feeling of wanting a T-Mobile sidekick so badly, or the excitement of playing outside with friends in the neighborhood ‘til dark is about […]

Boutique agency [ 2 one 5 ] Creative had a big night at the 2018 Philadelphia American Advertising ADDY Awards, taking home two GOLD ADDYs and the coveted “BEST OF CATEGORY” trophy in the Online/Interactive category on Thursday, March 8.   Said Nikolas Greenblatt, Founder and Creative Director of [ 2 one 5 ] Creative, […]

Retargeting ads are the kind of marketing that people usually find extremely creepy. When you’re on a site and after you exit the site, those same things that you just searched for appear in an ad on another web page or application. We see it commonly with eCommerce marketing campaigns.         Primary research […]

What a time to be a woman! Fortunately, the number of powerful women in marketing is increasingly high. They are the ones changing how the industry works and ultimately serving as influential leaders for the next generations to come. We are talking about fearless women, those who are reshaping the work environment and dictating the […]

Our most recent work with Re-Fuel, a brand of Digipower Solutions, was the creation of a production video for their new Re-Fuel Action Pack. The goal for this campaign was to use storytelling video production to showcase the Action Pack in multiple scenarios. The video invites the viewer to go on a quick trip, passing through […]

[ 2 one 5 ] Creative is very excited to welcome our new VP of Brand Development, Emily Huddell, to the team.     Emily joins us from one of our former clients, Turnkey Sports and Entertainment, where she spent 12 years in a variety of executive roles. She brings to [ 2 one 5 […]

After seeing how fake and retouched life can be, we crave raw and real material on social media by our peers and advertising from companies. We’ve been seeing photoshop turn into unedited campaigns like Aerie Real that encourages girls to love their natural bodies and Axe’s rebrand that launched the Find Your Magic campaign empowers men to find […]

We all suffer from the “useless apps taking up storage in our phones” syndrome these days. Finding the most efficient, fun and friendly user apps requires lots of research, so we decided to ask our team members at [2 one 5] what are their all time favorite-can’t-live-without apps. Apps categories include music, cybersecurity, art and […]

As [ 2 one 5 ] Creative celebrates the start of a new year, we also celebrate our Video Motion Producer, Jackie Papanier.     Jackie graduated from the University of the Arts with a Bachelor of Fine Arts in video and film production. She also minored in photography and concentrated in communications while there. […]

Will Marketers’ Beloved Micro Influencers Survive YouTube’s New Rules? YouTube has been receiving stated concerns from their partners about irrelevant, offensive, and inappropriate videos following their advertisements. In response, YouTube has just put into effect new rules on their ad revenue sharing program. This program is a 45% to Youtube – 55% to YouTuber split […]

There are 18 days left until the annual CES (Consumer Electronics Show) begins at Las Vegas, NV. As their website states, “CES is the world’s gathering place for all who thrive on the business of consumer technologies”. Innovators, online influencers, and basically anyone who lives and breathes in the world of technology flies out to […]

It’s officially the time of the year where you withdraw all the money you’ve been saving for these unofficial holidays — Black Friday and Cyber Monday. Amazon Echo will be $30 cheaper? Now is the perfect time to get it. However, it’s important to do your homework and strategize a plan early in order to […]

First thing in the morning, you quickly hit stop on your annoying alarm that’s been going off for the past 30 minutes. If you’re lucky, you realize you’re actually not late to work and go check your email inbox. And there it is: a never ending vortex of automated email newsletters that looks scarier than […]