The Blog

On March 26th, 1987, Nike launched Air Max 1. It was the first shoe ever to feature the now-iconic ‘window into the sole,’ visibly showcasing the brand’s innovative air cushion technology. The original silhouette, created by sneaker design rockstar Tinker Hatfield, has also achieved icon status.   On this, the 33rd anniversary of this remarkable […]

If you’re a creative, there’s no way to avoid the harsh sting of criticism at some point – probably lots of points – during your career. Unlike other tasks we commit as part of our day-to-day routines, the experience of sharing an initial (or even FINAL final) design is a moment of vulnerability that reveals […]

Valentine’s Day, am I right?   Nothing wrong with celebrating love – we’re all for it! But how many of us really want to drag our work-wearied bods to the nicest restaurant we can afford on the busiest dining night of the year, surrounded by dozens of couples trying to celebrate the ‘right’ way? Not […]

Wow. Where do we begin? Rad is the first word that comes to mind, but it doesn’t do him justice.    Jonathan Finnegan, aka Finn, has been at [ 2 one 5 ] Creative for just about a decade now as one of our boss web developers. He’s been building things on the internet since 1998, […]

For the Friend Who’s Always Cooking and Entertaining  They’re always the first to suggest “Why don’t we stay in and do it at my house?” and they’re always the host with the most. Now’s your chance to be the guest with the best. Bonus points: if you bring their hostess game to the next level, […]

$30 and Under Even the smallest gifts can be the most meaningful. We all have those people in our lives who deserve a thank you, but you don’t have to break the bank buying them gifts. This round up of under $30 is perfect for your kid’s teacher, coworkers, roommates, neighbors, and people who just […]

We’ve got the perfect present for every person on your list, with a Philly twist. Most of the stores we reference in our 2019 Gift Guide are Philadelphia-based, so get your shop on while also supporting local businesses!  For Mom, Sis or Your Best Girlfriend You know who we’re talking about– the woman in your […]

Take a SoulCycle studio, then scrap the bikes and candles and sub in some dimmed down neon orange lights. Welcome: you have entered an Orangetheory class!   In the 1980s and 90s, franchising was a growth engine for traditional gyms and health clubs. These businesses sold tons of yearly memberships, much over the limited capacity […]

Unless you’ve been living under a rock this past week, you’ve heard all the hubbub generated when Instagram CEO Adam Mosseri announced at the WIRED25 Summit in San Francisco that IG would be hiding the ‘likes’ feature from the public. Dun dun dun. Reactions from the public included anger and confusion from some, and for […]

Since founders Elizabeth Cutler and Julie Rice opened the first studio in New York in 2006, SoulCycle has taken the cycling world by the handlebars, attracting people from all over the world by word-of-mouth. Their mission – “to bring Soul to the people” – centers on creating an experience that makes working out seem more […]

As the days are getting shorter and the nights colder, holiday season is creeping ever closer. From a marketing POV, the season offers opportunities for all businesses and industries, large or small. If you haven’t began thinking about your holiday marketing campaign plans yet, you’re already behind.   Back in the Dark Ages, marketers planned […]

We’re happy to give a big hello to Lauren Kushner, our newest Project Manager here at [ 2 one 5 ] Creative. Fall has been good to us, and with all of the exciting new client projects we have on our hands, we couldn’t be more pumped to have Lauren join us.    Having worked […]

Ah, the gym. You love to hate it. Getting that 24 Hour Fitness member tag used to be everyone’s favorite New Year’s resolution to neglect. To all those people, we say: great news! Now, you can skip the most difficult part about the gym: actually going there.    For most of us, actually being in […]

You already know that video content should be a major part of your marketing strategy, but how “good” does “good” have to be, really?    We have an opinion, and it shouldn’t surprise you. Let’s talk about the myriad of benefits that comes with going pro.   A professional video production company will have experienced […]

Don’t say ‘who cares?’ to web care. Just as you (should) take yourself to the doctor for a regular check-up, you want to do the same with your company website to ensure that it’s a well-oiled machine, up-to-date and running smoothly.    A well-maintained and issue-free website is critical to showing the world that your […]