The Blog

“Brand consistency” is critical to every company’s success. When a company projects a consistent message to its customers, those customers begin to trust that company. Trust begets loyalty, and everyone knows that a loyal customer is worth his/her weight in gold.   Utilizing repetition and consistency in messaging and behavior is the essence of brand […]

At [ 2 one 5 ] Creative, we don’t just work in Philly. We LOVE Philly. We ARE Philly.   Philadelphia is where we live, play, and generally have a great time. We are obsessed with the city’s eclectic and exciting blend of music, culture, food, and more. Here are just a few of the […]

[ 2 one 5 ] Creative is a busy place. When we aren’t working on putting our clients’ brands in motion, though, we love to take a break to read a book. From memoirs and non-fiction to poetry and novels, we’re reading all over the board, drawing inspiration and creativity from a variety of topics, […]

18 teams. 22 venues. 23 days. The International Champions Cup (ICC) may be a series of friendlies, but it’s DEFINITELY not child’s play, on the field or behind the scenes.   Now it its sixth year, the ICC brings together Europe’s best futbol clubs (or soccer teams, if that’s your preference) for a series of […]

Philadelphia agency [ 2 one 5 ] Creative took home three honors at the 24th annual Communicator Awards: the Award of Excellence, and two Awards of Distinction.   The Communicator Awards are held yearly to honor communications professionals who have produced exceptional work. The 6,000+ entries this season were evaluated by members of the Academy […]

Brand personality. The term sounds buzz-wordy, but what it represents is critical to your brand’s success.   Think of it like this: your brand is basically a person. It’s on social media, it’s on the ground, and it’s interacting with (actual) people every day. When customers think of your brand, they think of the face […]

The process of building a brand can be intimidating, especially when it comes to picking a brand name. You want the name to sum up everything your company stands for… which is easier said than done. Here are some tips from us on how to come up with a brand name.   In order to […]

Hopefully you haven’t been living under a rock recently, but if by some slight chance you have then you need to know this: short-form videos are kind of a big deal. You know, videos like those ones you see on YouTube before you get to the video you actually want to watch? Yeah, those. These […]

The team at [ 2 one 5 ] Creative recently completed a video project for an outstanding organization that we are honored to support: College Possible.   Founded in 2000, College Possible is a national organization that makes college admission – and success – possible for low-income students. Through intensive “near peer” coaching and support, […]

What is a Brand Promise? In order to build a successful brand, from the get go, one of the most appropriate steps to take is to develop a brand promise. What is that? You may ask. There are plenty of explanations and thousands of ways to define it but at [ 2 one 5 ] […]

Over the course of my career, I’ve spoken with literally hundreds of companies, properties, organizations, and events about the importance of branding. You’d be amazed at how many times during that span I’ve been witness to debates regarding whether or not branding is important.   Not to tip my hand, but from where I’m sitting, […]

It’s been the case for a while now that we no longer need to shake hands in person to meet someone. The same goes for businesses: no longer do we need a brick and mortar store to meet a brand. That’s why how you brand yourself online is so important – your online presence is […]

6 ways to market towards the next generation Millennials move over, Generation Z is up next. The generation that will never know the pleasure of having a landline phone in their room, the feeling of wanting a T-Mobile sidekick so badly, or the excitement of playing outside with friends in the neighborhood ‘til dark is about […]

Boutique agency [ 2 one 5 ] Creative had a big night at the 2018 Philadelphia American Advertising ADDY Awards, taking home two GOLD ADDYs and the coveted “BEST OF CATEGORY” trophy in the Online/Interactive category on Thursday, March 8.   Said Nikolas Greenblatt, Founder and Creative Director of [ 2 one 5 ] Creative, […]

Retargeting ads are the kind of marketing that people usually find extremely creepy. When you’re on a site and after you exit the site, those same things that you just searched for appear in an ad on another web page or application. We see it commonly with eCommerce marketing campaigns.         Primary research […]