The Blog

The process of building a brand can be intimidating, especially when it comes to picking a brand name. You want the name to sum up everything your company stands for… which is easier said than done. Here are some tips from us on how to come up with a brand name.   In order to […]

Hopefully you haven’t been living under a rock recently, but if by some slight chance you have then you need to know this: short-form videos are kind of a big deal. You know, videos like those ones you see on YouTube before you get to the video you actually want to watch? Yeah, those. These […]

The team at [ 2 one 5 ] Creative recently completed a video project for an outstanding organization that we are honored to support: College Possible.   Founded in 2000, College Possible is a national organization that makes college admission – and success – possible for low-income students. Through intensive “near peer” coaching and support, […]

What is a Brand Promise? In order to build a successful brand, from the get go, one of the most appropriate steps to take is to develop a brand promise. What is that? You may ask. There are plenty of explanations and thousands of ways to define it but at [ 2 one 5 ] […]

Over the course of my career, I’ve spoken with literally hundreds of companies, properties, organizations, and events about the importance of branding. You’d be amazed at how many times during that span I’ve been witness to debates regarding whether or not branding is important.   Not to tip my hand, but from where I’m sitting, […]

It’s been the case for a while now that we no longer need to shake hands in person to meet someone. The same goes for businesses: no longer do we need a brick and mortar store to meet a brand. That’s why how you brand yourself online is so important – your online presence is […]

6 ways to market towards the next generation Millennials move over, Generation Z is up next. The generation that will never know the pleasure of having a landline phone in their room, the feeling of wanting a T-Mobile sidekick so badly, or the excitement of playing outside with friends in the neighborhood ‘til dark is about […]

Boutique agency [ 2 one 5 ] Creative had a big night at the 2018 Philadelphia American Advertising ADDY Awards, taking home two GOLD ADDYs and the coveted “BEST OF CATEGORY” trophy in the Online/Interactive category on Thursday, March 8.   Said Nikolas Greenblatt, Founder and Creative Director of [ 2 one 5 ] Creative, […]

Retargeting ads are the kind of marketing that people usually find extremely creepy. When you’re on a site and after you exit the site, those same things that you just searched for appear in an ad on another web page or application. We see it commonly with eCommerce marketing campaigns.         Primary research […]

What a time to be a woman! Fortunately, the number of powerful women in marketing is increasingly high. They are the ones changing how the industry works and ultimately serving as influential leaders for the next generations to come. We are talking about fearless women, those who are reshaping the work environment and dictating the […]

Our most recent work with Re-Fuel, a brand of Digipower Solutions, was the creation of a production video for their new Re-Fuel Action Pack. The goal for this campaign was to use storytelling video production to showcase the Action Pack in multiple scenarios. The video invites the viewer to go on a quick trip, passing through […]

[ 2 one 5 ] Creative is very excited to welcome our new VP of Brand Development, Emily Huddell, to the team.     Emily joins us from one of our former clients, Turnkey Sports and Entertainment, where she spent 12 years in a variety of executive roles. She brings to [ 2 one 5 […]

After seeing how fake and retouched life can be, we crave raw and real material on social media by our peers and advertising from companies. We’ve been seeing photoshop turn into unedited campaigns like Aerie Real that encourages girls to love their natural bodies and Axe’s rebrand that launched the Find Your Magic campaign empowers men to find […]

We all suffer from the “useless apps taking up storage in our phones” syndrome these days. Finding the most efficient, fun and friendly user apps requires lots of research, so we decided to ask our team members at [2 one 5] what are their all time favorite-can’t-live-without apps. Apps categories include music, cybersecurity, art and […]

As [ 2 one 5 ] Creative celebrates the start of a new year, we also celebrate our Video Motion Producer, Jackie Papanier.     Jackie graduated from the University of the Arts with a Bachelor of Fine Arts in video and film production. She also minored in photography and concentrated in communications while there. […]