The Blog

Take a SoulCycle studio, then scrap the bikes and candles and sub in some dimmed down neon orange lights. Welcome: you have entered an Orangetheory class!   In the 1980s and 90s, franchising was a growth engine for traditional gyms and health clubs. These businesses sold tons of yearly memberships, much over the limited capacity […]

Unless you’ve been living under a rock this past week, you’ve heard all the hubbub generated when Instagram CEO Adam Mosseri announced at the WIRED25 Summit in San Francisco that IG would be hiding the ‘likes’ feature from the public. Dun dun dun. Reactions from the public included anger and confusion from some, and for […]

Since founders Elizabeth Cutler and Julie Rice opened the first studio in New York in 2006, SoulCycle has taken the cycling world by the handlebars, attracting people from all over the world by word-of-mouth. Their mission – “to bring Soul to the people” – centers on creating an experience that makes working out seem more […]

As the days are getting shorter and the nights colder, holiday season is creeping ever closer. From a marketing POV, the season offers opportunities for all businesses and industries, large or small. If you haven’t began thinking about your holiday marketing campaign plans yet, you’re already behind.   Back in the Dark Ages, marketers planned […]

We’re happy to give a big hello to Lauren Kushner, our newest Project Manager here at [ 2 one 5 ] Creative. Fall has been good to us, and with all of the exciting new client projects we have on our hands, we couldn’t be more pumped to have Lauren join us.    Having worked […]

Ah, the gym. You love to hate it. Getting that 24 Hour Fitness member tag used to be everyone’s favorite New Year’s resolution to neglect. To all those people, we say: great news! Now, you can skip the most difficult part about the gym: actually going there.    For most of us, actually being in […]

You already know that video content should be a major part of your marketing strategy, but how “good” does “good” have to be, really?    We have an opinion, and it shouldn’t surprise you. Let’s talk about the myriad of benefits that comes with going pro.   A professional video production company will have experienced […]

Don’t say ‘who cares?’ to web care. Just as you (should) take yourself to the doctor for a regular check-up, you want to do the same with your company website to ensure that it’s a well-oiled machine, up-to-date and running smoothly.    A well-maintained and issue-free website is critical to showing the world that your […]

Cue the popular carbonated beverage jokes as we give a big (and bubbly) welcome to Emily Seltzer, who joins the [ 2 one 5 ] Creative team for the fall as our latest Marketing Intern.    Emily fell in love with storytelling at a young age, reading Roald Dahl books instead of paying attention to […]

Wow, that was fast. Another summer in the books. Another summer to brag about, as the team here at [ 2 one 5 ] Creative “lived our best lives” both in and out of these agency walls.     “It’s been an exciting few months for the agency,” said Kris Blake, Executive Creative Director. “With key […]

As [ 2 one 5 ] Creative continues to grow, we welcome Sean Nelms to the team. We hired him for his copywriting work, but are just as excited for his comedy skills – Sean will definitely be a fun and creative mind to work with.    In his previous roles, Sean has acquired a […]

As we said goodbye to August, we also said hello to Carlos Zuniga, the newest Senior Developer at [ 2 one 5 ] Creative. Heading into a busy fall, we’re stoked to have Carlos by our side – with over 15 years of experience, he’ll play a big role in many of the major projects […]

Yes, you guessed it…cheesesteaks! Did you really think that we would forget? We would never. Choosing just three places to share with you wasn’t an easy task considering that Philly is the home of the cheesesteak. Not only are there countless places to choose from, you are entering dangerous territory when discussing your favorite one […]

They say a picture is worth a thousand words, but a video is worth a million. If so, then what better way to make someone hungry than a video? There are many interesting ways that businesses in the food industry can use YouTube as a marketing tool. (Totally unrelated: we may know someone who can […]

I mean, how could we not do a pizza post? This was a given. But choosing just three spots to share with you was tricky because there are so. Many. Options. That said, and not too sound too cheesy (pun intended), these three definitely stole our hearts. This week, treat yourself to one of these […]