The Blog

Not that we’re afraid to compete against the big boys of the advertising and creative world, but one of the things we love about the Davey Awards is that they focus on their namesake: the Davids. The boutiques. The scrappy teams that play above their weights.   The Davey Awards recognize the best small agencies […]

“We buy things because we like the way they look.” – Don Norman   If you keep up to date with our blog, you’ve probably already read a fair bit on logos. Indeed, a brand’s logo is – spoiler alert – important. It is the piece of your brand consumers remember and recognize the most. […]

Thirty years ago, Gillette launched their tagline ‘The Best a Man Can Get’. Fast forward to today, January 2019: now, everyone’s talking about the release of the brand’s controversial short film We Believe: The Best Men Can Be, addressing ‘toxic masculinity’. You know, the one that people have implied as an attack on the male […]

Time to usher in our first crop of 2019 interns. Madeline, Chloe, Jordan, and Evan, welcome to radness! From the little town of Bethlehem, PA, Madeline Heenan joins the [ 2 one 5 ] Creative team as a Video + Motion Intern to assist with any and all aspects of our video production business that […]

It’s on your product(s). It’s on the packaging. It’s on your website. It’s probably on the building you work in. It’s your logo.   A logo is, essentially, the face of your brand. A company’s logo establishes its identity with consumers. Ask the average person to recite your company’s mission statement, or name your CEO, […]

Earlier this week, our group posted summaries of just a few of the projects we’ve worked on this year featuring “new to [ 2 one 5 ]” brands and organizations. Well, that was just the tip of the iceberg – here is another batch of rad initiatives (and radder clients) we devoted our time to […]

As we enter the final month of 2018, our team at [ 2 one 5 ] Creative is taking a look back at the diverse slate of new clients that partnered with our agency this past year. The newbies listed below came from a variety of categories and verticals including biopharmaceuticals, financial services, logistics, and […]

Technically, National App Day is December 11, but here at [ 2 one 5 ] Creative, it’s every day. Apps are involved in everything we do, whether it’s keeping ourselves on task and organized, creating social media content, or just trying to make something for dinner. In honor of National App Day, here are some […]

With our final hire of 2018 (it’s been a busy year), we are happy to welcome our new Account Manager, Brendon Riley.   Brendon has previous experience in the food and beverage, higher education, technology, and finance industries. He brings to [ 2 one 5 ] Creative a broad range of marketing skills, all of […]

A full rebrand is – as it should be – very rare. Partial rebrands are more common and less disruptive. It’s basically the difference between getting your feet wet or going all in. Let’s begin with a breakdown of the partial rebrand.   Partial Rebrand Less terrifying than a full rebrand, a partial rebrand typically […]

To rebrand or not to rebrand? That is the question, and it’s a question that should not be taken lightly.   Rebranding typically occurs when an existing company attempts to change the public’s perception of its brand through updated logos and visuals; and/or a new name, design, or strategy. The idea behind a rebrand is […]

Competing against the industry’s top organizations and agencies, [ 2 one 5 ] Creative’s high standard of work was recognized in a variety of categories at the 2018 W³ Awards. The agency brought home four Silver Awards in multiple categories for campaigns executed for long-time clients ToughTested and Krasno Krasno & Onwudinjo.   Said [ […]

Assuming you’re following the recommendations in this blog series to the letter, you’ve successfully used your previous connections to jumpstart your brand, tried your hand at the basics of social media marketing, and gotten creative with guerilla marketing. Now, it’s back to building, but not products – rather, relationships.   As your company begins to […]

What are we thankful for this year? This guy! Meet our new Executive Creative Director, Kris Blake.   Kris is an award-winning creative with more than 15 years of experience in branding, strategy, campaign development, and copywriting. He brings to [ 2 one 5 ] Creative a dynamic portfolio of work in a variety of […]

Now that you’ve utilized your connections, and mastered the basics of social media, it’s time to test your creative side with guerrilla marketing.   Even if you haven’t heard of guerrilla marketing before, you’ve probably seen it. Guerrilla marketing is an innovative and unconventional marketing technique aimed at obtaining maximum exposure for a product at […]