Earlier this week, our group posted summaries of just a few of the projects we’ve worked on this year featuring “new to [ 2 one 5 ]” brands and organizations. Well, that was just the tip of the iceberg – here is another batch of rad initiatives (and radder clients) we devoted our time to in 2018.
Relevent Sports/The International Champions Cup
ICC brings together Europe’s best futbol clubs for a series of matches in the US, Europe, and Asia. For the event’s organizers at Relevent Sports, that means generating and overseeing the execution of global, national, and local marketing campaigns that all come to a head in the same frantic 2-3 months. [ 2 one 5 ] Creative was brought on to create a collection of Philly-specific video content to help Relevent sell tickets for Philadelphia’s ICC match. We accomplished the task, creating two full video suites in 30 days. GOOOAAAAAALLLLLL.
You may not have heard of Afilias, but you’ve probably interacted with them: as the world’s second largest internet domain name registry, they manage more than 20 million web addresses. Our work with Afilias came in the form of strategic support: we developed a comprehensive plan – including built-out campaigns targeted to specific customer groups, and a host of visual assets – to market a key domain.
Valley Forge Tourism & Convention Board
The Valley Forge Tourism & Convention Board serves its more than 580 member businesses by boosting tourism in Montgomery County. The Board called on the team at [ 2 one 5 ] Creative to create a digital representation of the Board’s long list of 2018 “wins”. The final video, shared at the organization’s annual member soiree, brought their tagline “reimagine” to life utilizing custom motion graphics, a bold color palette, and a heavy dose of Monty, the Board’s mascot.
In September 2018, Spear Street Capital chose [ 2 one 5 ] Creative to develop a suite of marketing materials to promote Arborcrest, its 850,000 square foot corporate campus located in Blue Bell, PA. [ 2 one 5 ] Creative designed and developed a variety of assets for this project including a website, tour bundle, coffee table book, and sizzle video, all of which incorporated Arborcrest’s unique brand elements and shined a light on the facility’s unique approach to work/life balance.
Elmwood Park Zoo
In a quick turnaround engagement, [ 2 one 5 ] Creative’s strategic, design, and video production teams partnered with Elmwood Park Zoo to develop a collection of video assets to promote the Zoo’s new “Wild Lights” holiday experience. Via two teaser videos – one animated, one live-action – and 30- and 15-second broadcast spots that were shot, edited, and produced in less than three weeks, [ 2 one 5 ] Creative built anticipation for, and increased awareness of, this incredible exhibit.
Golf Association of Philadelphia
Established in 1897, the Golf Association of Philadelphia enlisted [ 2 one 5 ] Creative to design and relaunch the organization’s website and mobile app. This massive project, scheduled to be completed in Q2 of 2019, began with a deep dive into the GAP brand; from that exercise, the [ 2 one 5 ] Creative strategic, design, and development teams combined forces to develop a concept that’s fresh, bold, and true to GAP’s core values. Keep an eye out for the site and app launches next April – we’re confident that they’ll be aces! (Yup, we went there.)
Working with Incyte, a company literally trying to cure cancer, is a humbling and inspiring experience for our team at [ 2 one 5 ] Creative. As the strategic brand consulting partner for Incyte, a publicly traded company, we have embarked on a journey of creative campaign development, design, and strategic brand messaging. Stay tuned for more on this exciting partnership in 2018!
Want to elevate your brand with us in 2019? Give us a call.