Designing a website isn’t easy. It takes an understanding of psychology, behavior, frameworks, and more. With so much to consider when designing a website, it’s important to plan ahead to ensure you run into as few problems as possible. Here are some common web design mistakes to avoid while designing your next website or application.
Only Considering UX or UI Instead of Both
Both practices go hand in hand and build off of each other. I bet you can think of at least one beautiful website that you have no idea how to navigate, and at least 30 sites (ok, maybe not that many, but a lot) that are easy to navigate but are flat out ugly. It seems like common sense that you want to build a site that is easy to use and beautiful to experience, but that simple task can be a lot harder than it sounds sometimes. We as designers need to make sure that our journey to the most beautiful site ever doesn’t drive us away from a site that is intuitive to use. It is a balancing act, we should try to make periodical checks to step back and make sure that we aren’t getting too far away from either goal.
Making people think
People hate using their heads, so the more users have to think about how to do something, the less likely they are to do anything. This builds directly on how you design your UX and UI. You can design a great UI and UX, but the information inside the site could be confusing, unorganized, or necessitating more steps than needed to accomplish a goal. This all comes down to planning. At [ 2 one 5 ] Creative we make sure to take the time to look through all of a client’s content and technical requirements and ensure that before we ever set pen to paper, our client’s information is in the most logical and intuitive configuration, allowing us to build beautiful and easy-to-use applications on top of a solid, well-organized, and thoughtful base of information.
Not killing your babies
Don’t get too attached to your work; remember that it’s for the client not you. Too often we sensitive designers get attached to our designs and ideas. Sometimes it is totally justified, however, on occasion our AMAZING ideas may just be off the mark of what our clients are actually looking for. Maybe it’s too cool, too edgy… Designers tend to get super excited about new technologies, designs, and layouts, which drives innovation, furthers experience, and expands our skill sets, but occasionally we need to take a step back and decide if our ideas fit our client’s goals. Here at [ 2 one 5 ] Creative, we pride ourselves in making the effort to really get to know our clients, their audience, their goals, and how we can build stronger bridges between them and their audience.