[ 2 one 5 ] Creative continued our ADDY’s streak on Thursday, March 7, taking home two Silver awards for video production.
“We’re in this business to help our clients, but it is a great feeling when the work we create gets recognized by our industry peers,” said Nikolas Greenblatt, Founder of [ 2 one 5 ] Creative. “Our approach to design and storytelling is purposeful and thoughtful – we get to know our clients inside-out, and then develop campaigns that are authentic, bold, and that defy the standard. This year’s winning content was created using that method, and we’re proud that it’s getting noticed.”
[ 2 one 5 ] Creative’s 2019 ADDYs – awarded for Cinematography and Branded Content and Entertainment: Online, Film, Video, and Sound – honored “Just a Working Man”, an ambassador video created for long time client ToughTested.
For the past six years, [ 2 one 5 ] Creative has collaborated with ToughTested to grow the brand, and build authentic relationships with its customers. As part of that effort, “Just a Working Man” tells the story of Bill Weaver, one of ToughTested’s brand ambassadors featured in the #MadeToGoToWork campaign. In the piece, Bill talks about his life as a truck driver and musician, and his relationship with his wife Carolann.
The film, filmed in Flippin, Arkansas, recorded Bill at home, and in the community. Developed to spotlight Bill’s authentic embodiment of the ToughTested brand, it is now featured on the ToughTested #MadeToGoToWork microsite, alongside a collection of related films also created by [ 2 one 5 ] including “A Part of the Park” featuring Ranger Tess and “I am a Racer“, spotlighting Cassie Gannis.
The ADDY’s serve as the official kickoff to awards season, and are considered the industry’s biggest and most competitive competition. This year’s Philadelphia ADDY recipients were selected by industry leaders from 22squared, Cavalry, GTB, Mojo Supermarket, and MRM/McCann.
[ 2 one 5 ] Creative is a creative agency headquartered in Philadelphia and specializing in brand design and development, website design and development, and video production. With offices and production arms in New York City, Salt Lake City, and San Diego, [ 2 one 5 ] Creative specializes in Branded Motion™, executing creative, impactful work for hundreds of lifestyle, technology, and real estate brands across the country.
Vice President, Brand Development