Apr 06 2020

[ 2 one 5 ] Takes Home Gold and Silvers at 2020 ADDY Awards

[ 2 one 5 ] Creative continued our streak at the ADDYs this year, with a Gold for Book Design and three Silvers in the Internet Commercial, Brochure, and Animation categories. 

 

In this time of great uncertainty, our mission as creatives shines even brighter. We are lucky to do this work, and we are proud to be recognized by our peers in this industry. Our motivation to continue bringing our clients’ ideas to life is stronger than ever. 

 

GOLD ADDY Winner – Arborcrest Lookbook

We were honored to receive this award in the Book Design category for the Arborcrest Lookbook, a brand launch book designed and produced for one of our favorite clients. 

 

When Spear Street Capital selected our team to work on the Arborcrest project, they sought a partner in the Philly market who could help breathe life into branded elements for the PA-based corporate campus. 

 

The lookbook, one of many branded elements developed by [ 2 one 5 ] Creative, was designed as a tool to brand and market the campus as a whole. Focusing on the architectural design elements of the buildings “on campus,” the book features images from a 3-day photo shoot that kicked off our engagement with Arborcrest, coupled with thoughtful and unique brand elements.

 

Arborcrest Book

 

SILVER ADDY Winner – Arborcrest Brochure

The Arborcrest design project also garnered [ 2 one 5 ] Creative a SILVER ADDY for our work on the “Better Together” brochure, which focused on the elevated work lifestyle available to Arborcrest campus tenants

 

Arborcrest Brochure

 

SILVER ADDY Winner – Elmwood Park Zoo “Wild Lights” Internet Commercial

We were thrilled to be awarded with a SILVER ADDY for our work with Elmwood Park Zoo. The family-friendly entertainment destination has engaged with [ 2 one 5 ] Creative for two consecutive years to develop video assets to promote the Zoo’s “Wild Lights” holiday experience. 

 

The ADDYs-honored commercial built anticipation for, and increased awareness of, this incredible experience, shining a bright – and wild! – light on both the zoo and its inhabitants. 

 

 

 

SILVER ADDY Winner – Amerigas “Instructional Video” Animation & Special Effects

Our final SILVER ADDY came in the Animation and Special Effects category for work we developed for long-time client AmeriGas.

 

This project – to develop an instructional video explaining Cynch, AmeriGas’ new propane delivery service – was unique. Yes, we needed to launch a brand, but we also needed to create awareness around an entirely new behavior for the grilling community, showing “yesterday’s griller” that there’s an easier, more convenient alternative for refilling propane tanks. 

 

Our first step was to develop a “how to” video that used campaign artwork to communicate simplicity and functionality, while remaining entertaining. The result was an animated instructional video that is digestible and engaging.

 

 

ABOUT US

[ 2 one 5 ] Creative is a creative agency headquartered in Philadelphia and specializing in brand design and development, website design and development, and video production. With offices and production arms in New York City, Salt Lake City, and San Diego, [ 2 one 5 ] Creative utilizes a strategic approach, putting insights to work for our clients’ brands to create authentic, lasting emotions.

 

Want to win big with [ 2 one 5 ] Creative? 

 

CONTACT US

Emily Huddell

Vice President, Brand Development

215.738.7822

 

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