[ 2one5 ] brand imperial artists

a brand | a dream | a vision

Archive for February, 2007
[ 2 one 5 ] on Tshirt Island

tshirtisland-logo-3rd-ver-2.jpg

tshirt island, a tee blog that always finds the newest and coolest tees out there recently featured the [ 2 one 5 ] sports collection. Thanks guys! click here to read what they had to say.

on deck from the [ 2 one 5 ] massive is ” the designers collection “

cmyk-hoodie.gif
Thats right! You heard it heard it here first. The next collection that’s gonna hit this summer from [ 2 one 5 ] fre$h tee’s is the designer collection. Featuring the Bandit, Brand Imp, and elephant 23 all cmyk’d out. So you better log onto your nike id acct now and coordinate some banging kix to stomp around with your FRE$H tee’s.

Dennis Johnson: 1954-2007

Picture 2.png

Dennis Johnson, a three-time NBA champ as a member of the Sonics and Celtics and the coach of the D-League’s Toros, passed away Thursday at the age of 52.

Snow Tube

Picture 4.jpg
A new website called Snowvision has just launched. Users have the ability to upload their snowboard videos for the world to see. They’ve got separate sections for original videos, DVD clips, and “sponsor me” style videos. Also, you can check the weather at your favorite ski resort and see how much powder they’re sitting on. There’s a lot of content up there already, and the video player is a good size, so it’s a step up from all the grainy ass shit that’s on youtube. So hop on over there and upload some of your videos. Even the ones where you nail that sick 180 off the “kicker” in your suburban front lawn while your little brother tries to ride a snow saucer, but he’s going nowhere because there isn’t a hill. There’s a forum too, so you can post about various things, probably even how you think shaun white is, like, totally hot.

New Caps

pMLB2-1669808dt.jpg
Major League Baseball has made a change to a staple of the sport that was in place for nearly fifty years. This year, baseball’s sluggers and aces will sport new hats. While still made by New Era, these hats will no longer be made of the traditional wool. The hats will be made of microfiber material that’s designed to increase performance (whatever that means for a baseball hat) by wicking away moisture, increasing a player’s head dryness. The undervisor is all black now, helping to reduce glare during pop flys. Probably the best part: the hats won’t have that awful wet wool smell when it rains.

While we have to wait to see if this hat really makes an impact for baseball, it will be interesting to see if the streetwear brands that collabo with New Era will possibly make a switch to the new material and black undervisor. Streetwear brands have embraced the high technology of brands like the North Face, so it might not be that far of a stretch for them to switch up what they wear on their head. Also, I’m sure the sticker will still be on the brim.

Here’s a link all about the new hats.

JAMC Follow up

THE JESUS AND MARY CHAIN 5.jpg
I’ve already written about my excitement for the Jesus and Mary Chain reunion gig happening at Coachella, but recently, the lads have announced that they will do a few more gigs in Spain and there’s a looming possibility that there will be another album. Their final gig nearly nine years ago was disastrous, yet so fitting for a band comprised of two brothers with a penchant for sibling rivalry.
JAMC pierced the music world in the eighties. Picking and pulling equally from the Velvet Underground and girl groups like the Shangri-Las, JAMC tortured the conventions of pop music with a swirling atmosphere of heavy distortion, simple drums, and an arrogance and swagger that had sorely been missing from rock and roll. They weren’t just loud noises. Hidden under the feedback, luscious pop melodies melted like a piece of hard candy, drenching your palette with unmistakable, unforget sweetness. This duality of aural fusion tiptoes into a virgin part of the inner ear, before trampling into your brain with a loud sound that burst apart every nerve, leaving the listener in a state of confusion before taking them into a smooth sea of ecstasy. This unique sound would define the band’s career. Their entire back catalog swells with the weight of heavy guitars and delicious pop sensibility.

A message from Jake

If any of you see Scott, please tell him to get his Mini out of my driveway :< )

--Jake

Scotts Car.JPG

more pictures of the crazy amount of snow in Burlington…
BMC 2.16.07 006.jpg

BMC 2.16.07 007.jpg

Viva Le France

Picture 1.jpg

French brand APC recently launched their summer 07. It builds on what the brand has done in the past. Relying heavily on simplicity, APC offers high end pieces that look great without being too overbearing with colors and prints. They’ve added some nice items for the warmer months. As usual, their denim is a highlight for me. It keeps the same feel of the brand and is actually cut to fit my skinny ass.

-dan

Class Act

Untitled-1.jpg

Class Act was a hilarious romp through the college days of two students from different sides of the tracks. Starring Kid N Play, this gem (or masterpiece, whichever you’re so inclined to call it) brought hip hop to school. While all was fun and dandy, the movie opened the gates from Play to pursue his higher education.

Now, he’s teaching a class at the University of North Carolina, and instead of enlisting Kid and his wack haircut, he’s brought in producer 9th Wonder. You would drop Kid too. Just look at that picture. Talk about 2Hype.

The class, entitled “Hip Hop in Context,” is part of a whole program that UNC has got going on that explores hip hop’s relevance and impact. The course is happening this semester, but I’m sure there will be more for all you scholars out there. Forget Kayne and his “dropout” bullshit.

Here’s the course description: “”Hip Hop in Context’ examines the cultural phenomenon through its development, history, communication style, dance form, music, and artistic process. Throughout the course, students will explore the dynamics of race, gender, youth, and class. The course will employ various sources for analysis and information including: videos, commercials, movies, songs, and other multimedia sources.”

taking it to the streets

IMG_8295-coen.jpg
Once upon a time ski resorts banned snowboards. In the mid 80s, it wasnt the snowboards that were a problem, but snowboarders fucking dirty skate rats looking to dirty the mountian with attitudes, styles, and moves from the street.

The Union Square Street Session showed just where snowboarding is going. Now those dirty skate rats are high paid pros. Instead of on-snow antics, theyre hucking down Mountain Creeks Jib Lab-built 17 steps, on a couple of handrails. And instead of the cops coming in for the kill, the NYPD was busy corraling the crowd so the boys could shred. The whole industry was fixated on two boxes and two rails in the middle of NYC. The media coverage was bolistic and it was all sponsord by the resorts. Dude, where am I?

The rails were pretty badass – steep bars, flat landing, very jarring. Mark Frank showed up, gapped the flat-down-flat on the Jeep, stomped it a few times and then spun at the afterparty. Danny Kass rolled in with Dingo and the Grenade launchers, busted a few slides and collected photo incentives.
The format was all street, just go up and bust as many moves as you want. The young bucks were really getting after it, mostly the Vermont kids  Lucas Magoon, Chris Rotax and Yale Cusino doing their thing. Magoon kept laying down this backside 270 slide, and gapping out. Charles Ried, rediculous backside 270s. Louie Vito threw down a 50/50 slide with a 360 out. Pat Moore would bust a switch 50/50 and 180 and sprint back up to do it with more style.

Eddie Wall took the event and $15,000. You’ve got to respect a guy from North PA who does a 270 in and 270 out of a boardslide. And at 26, you know his knees were hurtin.’ What made this event was the setting. So much of our culture comes from right here in NYC – and here’s snowboarders busting huge slides in the midst of cabs and ambulances and mobs of heads in the city! The place was just charged.

coen_icon.jpgby jon coen

photo by ann coen photography

PHILA AUTO SHOW AUDI R8

porshe-gt3.jpg

audi-r8.jpg

audi-r8-2.jpg

Every year some of my boys and i roll on down to the auto show to check out a bunch of whips that we will never buy. But it’s nice to dream. It’s kind of a funny place cause you see a bunch of different people checking all kinds of cool cars. My squad went from the new toyota trucks to the 4 dr jeeps to the beemers which for me was a sure highlight. The new twin turbo 335 is basically the poorman’s M3. I mean this thing is so fast and ready to wild out. Then off to the tuner section whjimmie ere there was a bunch of whips that we werent really feeling but were equipped with like over 400 hp. CRAZY. AHHH as we approached the audi and exotic section i happend to run into phillies STAR jimmy rollins

He was up in there doing some promo for FC KERBECK the exotic car dealer of the the 2 one 5 area.
Then we all gravitiated toward the new audi R8, this thing is nuts! Has the same engine in it as the rs4. totally sick SICK SICK. Although not a daily driver and i would not really spend the dough on it, still very cool to look at. ( see pictures above ).

too much trimspa might kill ya

anna-nicole-guess.gif

Thanks Comcast!

329699.jpg

We here at [ 2 one 5 ] would like to take the time to thank Comcast. Without their internet and television services, we wouldn’t be where we are today. We’d also like to thank them for coming out to fix our internet two days after we initially called. We’re glad that the over $100 we spend a month on your services went to helping out those you really appreciate (your customers) instead of building a huge atrocity in the downtown Philadelphia area. Thanks, Comcast, for really lending a hand to those that need it. We look forward to the day when your tower is finally completely and you can continue to reign supreme over the minions that dish out too much money for your horrible customer services and shoddy goods. We also like to see the big guy finally win one against a far inferior opponent. It’s like the reverse Rocky. Or if, let’s just say, labor laws and unions never really existed.  That’s the way Karl Marx really imagined it. Anyway, we can’t wait until your spectre finally haunts the great city where [ 2 one 5 ] derives its moniker.

From the Inky

6 1.jpg

My parents read the Inky. Sometimes I occasionally page through it. Sometimes (more like almost never) something catches my eye. Well, the other day, I ran my greasy finger across this little article about AF1’s. It’s not really that interesting of a read, but it kind of sheds a new light on the whole sneaker craze. Now that it’s in a not-well respected paper that only older people read, has sneakerfiendin’ gone mainstream? It’s difficult to say. AF1’s have been around for a while, and I don’t want to dampen their 25th anniversary by saying that I think sneakerfiendin’ is about to dance with death as it’s brought into mainstream culture. But, I just said that exact thing. Happy Birthday, AF1!!!!

-dan

Put in a Vice

Recently, Philly rappers Plastic Little had the ads for their ad card pulled from Vice Magazine, for being too offensive. Right. Here’s the ad in question:

vice_ad_8.jpg

The whole campaign for the “She’s Mature” album features tongue in cheek commentary that manages to offend just about everybody. But, if you walk away laughing and seeing that it is in fact, meant to be funny, then you got the point. Although I do think Vice got the point (they ran some of the other ads), they put the brakes on this one. Why? That’s the question that comes to mind. Well, it turns out that Vice didn’t care for the reference to Triple 5 Soul. Word is that the Triple 5 Soul is a huge supporter/money giver to Vice and they didn’t want to compromise that relationship. I guess you need it when your ad rates are ridiculous.

To see more of the Plastic Little “She’s Mature” ad campaign, go here

[ 2 one 5 ] Retail Store

STORE-DC.JPG

The moment has arrived. And no, it’s not the second coming of Jesus. Although, I do like to picture Jesus with, like, big angel wings, but that’s totally besides the point and completely irrelevant. What is relevant, and the moment you really care about concerns the [ 2 one 5 ] retail store. Tomorrow (February the Second, Groundhog Day, Whatever you want to call it), the doors of the store will swing open for the first time to the public. If you’d like to think of us as Willy Wonka and yourselves as, say, Veruca Salt, Violet Beauregarde, or Charlie Bucket himself than go ahead. While we may be dishing out delicious chocolate treats, we will definitely be unraveling our stock of t-shirts. Some will be on sale. Others will be full price. All are the hot shit. So come on out, bring the girlfriend/boyfriend, and grab yourself a t-shirt. There may or may not be free beer. Sorry, no pets. Ca$h Only (sorry credit vixens).


flick
  • PRODUCT-AD-COMP-theory
  • PRODUCT-AD-COMP-mutiny
  • PRODUCT-AD-COMP-HIFIyouth
  • PRODUCT-AD-COMP-HIFI
  • PRODUCT-AD-COMP-ALETTA
  • Flat Fitty Behind The scenes of the 2010 ad Campaign Photoshoot
  • Flat Fitty has 5ive on it
  • Flat Fitty Ad Campaign 3rd Installment
  • Flat Fitty Ad Campaign Teaser
Living Proof's Twitter