6 ways to market towards the next generation
Millennials move over, Generation Z is up next. The generation that will never know the pleasure of having a landline phone in their room, the feeling of wanting a T-Mobile sidekick so badly, or the excitement of playing outside with friends in the neighborhood ‘til dark is about to make up more than 40% of the consumer population by 2020. The older bunch of this demographic is just now graduating college or entering the workforce. Understanding Gen-Z’s (also known as the iGeneration) will be key to marketing success. Here’s how to do marketing to Generation Z the right way.
If you haven’t caught on, you’re behind. Most Gen-Z’s check their phones up to 100 times a day with the majority of that time focused on social media. Rather than Facebook, which studies show is declining among Gen-Z users, they show lots of attention towards Instagram and Snapchat. Over 70% of Gen-Z reports using the latter on a daily basis. Use these platforms for storytelling, not a boring sales pitch… they do not want to hear your sales pitch! Marketing to Generation Z is all about creating rad content.
Video, video, video.
Gen-Z’s watch up to four hours of YouTube content daily. Adding videos to your emails or websites is an effective way to add to your marketing strategy. There is a massive amount of interest in content, related to “behind the scenes” looks, “day in the life” and “how to videos”. Here at [ 2 one 5 ] we know a thing or two about video marketing.
Keep your messaging short & sweet
The average attention span of Gen-Z is about eight seconds. They are skilled at sifting through massive amounts of information and getting straight to the point. Marketing towards Gen-Z means understanding that you have a tight window to catch their attention. Like advertising on YouTube, brands have five seconds before their Ads get skipped. Make it count!
Studies have shown that Gen-Z’s are heavily involved in issues related to environmental protection, racial, gender and income equality. Standing up for these values has formerly been frowned upon but taking a stand on social issues is quickly becoming a differentiator. Brands like Nike, and Patagonia, are leading the way and setting an example.
More than 70% percent of this demographic owns video games and cite that as their main source of entertainment. Coming up with creative ways to implement their love for gaming is a creative way to market to Gen-Z.
User Experience (UX)
Gen-Z’s are practically born with the ability to navigate a smartphone or tablet in hand, and studies show they use up to five different screens a day. Which means they’re balancing time on a smartphone, tablet, TV, laptop, and desktop. At this point, your content must be optimized for all the different platforms available. Make your pages interactive and animated, not static and dull.
Looking to tap into the Gen-Z demographic? What are you waiting for? Contact us today!