With a focus on graduate program accessibility and flexibility, new video encourages working
professionals to continue their education at Eastern University
PHILADELPHIA — January 2017 —[ 2 one 5 ] Creative just put the finishing touches on a commercial spot created in partnership with full-service agency Eastern Standard for their client, Eastern University. The two creative teams worked collaboratively to create the 30-second commercial spot, which highlights the graduate programs available at Eastern University, specifically the master’s degrees in Business & Leadership, Counseling & Psychology, and Education.
Eastern University is a comprehensive, co-educational Christian university located near Philadelphia, Pennsylvania, which offers both undergraduate and graduate programs. With a diverse array of graduate programs offered both in person and online, Eastern University embraces and embodies the future of post-graduate education.
While Eastern Standard created the media plan and script, [ 2 one 5 ] lent their creative vision to visualize and produce the commercial, which is intended to motivate busy working professionals to earn an advanced degree at Eastern University by demonstrating the accessibility and flexibility of both their online programs and three convenient physical campus locations. Using a personalized storytelling approach that includes a first-person voiceover and video that follows the story of a young female professional, the spot instills a feeling of assurance in viewers while encouraging them to overcome the doubts and obstacles they encounter when it comes to going back to school. Framed by the video’s tagline — “My someday is now” — these motivational messages echo the core principles and values espoused at Eastern University.
[ 2 one 5 ] Creative is an award-winning digital branding agency that creates unique, meaningful brand experiences for today’s connected consumer. Our goal is to collaborate with your team to develop authentic, lasting connections that inspire customers to move and take action. Headquartered in the great city of Philadelphia right next to the Benjamin Franklin bridge, we also maintain offices in New York City as well as a video production arm in Southern California. For more information, visit www.2one5.com.
Eastern Standard is an integrated brand strategy, design, and technology agency based in Center City Philadelphia. No other firm offers a comparable team of experienced specialists and founding partners who reflect specialized expertise in each of these three core areas, and we leverage all of these disciplines to yield unparalleled results. Learn more at easternstandard.com.