Cofactor Group has chosen [ 2 one 5 ] Creative to lead strategy and position the brand as experts in business consultancy serving companies in the pharmaceutical and biotechnology industries.
PHILADELPHIA – Starting with strategy and brand positioning, [ 2 one 5 ] Creative aims to reimagine Cofactor Group as the right choice for life science consulting needs. This will allow the company to grow the business through the right channels utilizing the most effective strategies.
For over fifteen years, Cofactor Group has been specializing in evidence-based strategic consulting for pharmaceutical and biotechnology industries. With broad and deep industry experience in market research, analysis, strategy, optimization, and planning, Cofactor Group delivers high-quality advice to industry-leading businesses. In order to broaden Cofactor Group’s scope of projects, [ 2 one 5 ] Creative is developing a strategic plan for branding and marketing to be implemented in their new digital flagship website.
To increase brand presence and trust, [ 2 one 5 ] Creative will analyze the current strategy and goals of Cofactor Group and formulate a means of clearly articulating this to their core customers. By developing a cohesive brand position moving forward, it will serve as a roadmap to future brand marketing initiatives and business growth.
Cofactor Group works closely with many different companies from the onset of product strategy through the lifecycle of the product, and by forming a cohesive brand image they will be better able to represent their business and its capabilities. Through new marketing and sales initiatives developed by [ 2 one 5 ] Creative, Cofactor Group expects to see growth in their profitability as customers gain a better understanding of their core services and becomes one of the most well known and trusted consultancy in their field.
“The Cofactor Group is at a pivotal time in their growth pattern and we are excited as a team to help elevate their strategic communications and ensure they continue to scale appropriately.“This exciting opportunity will allow us to develop the appropriate voice, messaging, tagline and strategy to help grow the Cofactor Group business in the continually changing life sciences category.”
[ 2 one 5 ] Creative is an award-winning digital branding agency that creates unique, meaningful experiences for today’s connected consumer. Our goal is to collaborate with your team to develop authentic, lasting connections that inspire customers to move and take action. Headquartered in the great city of Philadelphia right next to the Benjamin Franklin bridge, we also maintain offices in New York City as well as a video production arm in Southern California.
For more information visit www.2one5.com.