Digital FlagshipBranding & Strategy Video Production Web Development
As an extension of the brand, ToughTested was in need of a fully interactive digital experience to extend brand positioning and reach consumers in a more comprehensive way. The brand’s thorough product line and exclusive technologies comprised the major components of the ultimate goal to increase online sales and drive awareness of the company to distributors, retailers, and consumers.
After the completion of collaborative research and a cohesive strategic plan, [ 2 one 5 ] Creative designed and developed an eCommerce website for the ToughTested brand. This responsive online experience elevates the brand’s presence in the landscape, while providing product information and striking imagery to convey the brand’s message of durability and reliability. A highly focused technology microexperience ,integrated audio micro-site, and strategic user experience for the site itself were created to enhance the fully integrated eCommerce website. Additionally, a video series was produced to highlight the overall messaging of the company while showcasing their main product categories and offerings. Animations, using full product renderings and motion design help convey the unique technologies of ToughTested, all creating a fully-rounded digital experience where information and experience drive online sales.
Marketing Strategy & Plan
To propel ToughTested even further into the mobile accessory market, [ 2 one 5 ] Creative researched and composed a comprehensive strategic plan for the brand—including positioning, digital marketing, content marketing, conversion, and retention strategies. Combined, this digital strategic plan provided ToughTested with the necessary insights and tools to attain and maintain a new level of success.
Created for the 2015 launch at the Consumer Electronic Show (CES) in Las Vegas, [ 2 one 5 ] Creative designed and developed a microsite experience catered to ToughTested’s extensive audio line. The microsite campaign highlighted the unique features and benefits of each item in the product line. Featuring custom videography and photography, each video represents one product in the line: Ranger, Jobsite, Marine, or Driver.
Front-end & Back-end Development
After the launch of the microsite, [ 2 one 5 ] Creative set their goal on building a unique and comprehensive website to convey ToughTested’s unique brand positioning and values. The website centered around the benefits and use cases of the product while offering information about the technology and safety exclusive to their line.
As a way to further extend the brand’s positioning, a completely interactive and responsive eCommerce site was created by the team for ToughTested. Branded lifestyle content and custom visuals were also implemented into the website, adding to the rugged spirit of the ToughTested brand.
A series of eight videos were written and directed by [ 2 one 5 ] Creative to showcase various ToughTested products in action. Shot entirely on location at job sites and other environments suited perfectly for ToughTested’s offerings, the videos showcased, via Motion Design call-outs, the components that help define their rugged durable and safety features, truly showing how the products are “Made To Go To Work.”
Photography & Photo Retouching
Along with Live Action video production, [ 2 one 5 ] Creative conducted several on-site and in-studio custom photography sessions to gather the appropriate assets needed to populate the website.
A series of animations, using product renderings and motion design, were concepted, scripted, storyboarded, and executed by [ 2 one 5 ] Creative to showcase the proprietary and unique ToughTested technologies. The animations focus on the user benefits while highlighting the key components that represent ToughTested as an industry leader in terms of technological developments.
Showcasing at CES in 2015, ToughTested has seen a massive spike in interest from consumers and industry insiders alike and has since partnered with retailers such as Lowe’s, Home Depot, Staples, O’Reillys, and more. Users are spending an average of nearly ten minutes on the digital flagship eCommerce site, leading to a projected increase in sales of 175% over last year. Additionally, the video content and animations have been used for online video advertising and have generated high return rates with over 25% of people watching the video all the way through, and over one-third visiting the site after viewing the video. On YouTube alone, the videos have amassed over 20,000 total views.
“[ 2 one 5 ] Creative was on-point with every promised deliverable and in the end produced an amazing digital experience that looks great on all device platforms from mobile to tablet. Prompt, professional, and pleasant, these guys know their creative ‘stuff’! They truly elevated our brand to another level!”