JG Real Estate

Brand Overhaul

Branding & Strategy Video Production Web Development

The Challenge

As Philadelphia’s top property management firm, JG Real Estate was in search of new branding to speak to the company’s recent growth and to further establish their place within the market. Looking to increase brand awareness and engage prospective clients through new platforms, [ 2 one 5 ] Creative needed to develop a visual language system that differentiated JG Real Estate from their competitors across several channels.

The Approach

Following an introduction to the company’s mission, values, and goals, the [ 2 one 5 ] team approached the digital branding through logo, mood, and color boards, inspiration, and type choices. After research of the market and competitors, [ 2 one 5 ] Creative developed a brand identity that would stand out in and amongst the Philadelphia real estate landscape.  Once the full identity was finalized to represent JG Real Estate, additional collateral such as marketing and sales packets,  and signage were created to assist in furthering the brand positioning. A fully responsive website was designed and developed to highlight JG Real Estate’s services, listings, and position, while a video was produced to highlight the attention the company pays to their clients.

JG Real Estate Fonts

jg-colors

JG Real Estate - Identity

Branding Identity/Brand Standards

In order to retain leadership in the market as well as capture potential consumers, [ 2 one 5 ] Creative developed a brand identity and brand standards that honed in on JG Real Estate’s credibility and desire for awareness. The new logo and color scheme represents the company’s passion for change and success while standing out amongst other real estate groups, truly defining a unique position at this initial point of contact.

JG Real Estate - Logo

Collateral

The branding paved the way for business cards, letterheads, and other collateral to promote JG Real Estate and further extend their brand messaging and positioning. Services packets were also designed to help grow several of JG Real Estate’s areas of expertise.

JG Real Estate - Business Cards

JG Real Estate - Stationary

Front-end & Back-end Development

A fully responsive website was designed and developed by [ 2 one 5 ] Creative to showcase the services and capabilities of JG Real Estate. This updated website recognizes their success while allowing potential consumers to engage with the brand’s mission.

JG Real Estate - Mobile Website

JG Real Estate - Web Design

User Experience

A fully interactive map and listing of JG Real Estate’s properties were also developed to highlight the extensive activity of the company through the Philadelphia area. Several SEO specific landing pages were also designed and developed to assist in the site being found by the appropriate visitors. Throughout the site, calls to action direct potential clients to contact the right person at JG Real Estate to fulfill their needs.

JG Real Estate - Mobile Website

Visual Identity

[ 2 one 5 ] began the production of outdoor signage for JG Real Estate’s various properties with the development of taglines and designs. The team landed on a concept that not only grabbed the attention of city walkers, but also speaks to the quality of properties managed by JG Real Estate.

JG Real Estate - Outdoor Sign

Live-Action

To further showcase JG Real Estate’s unique approach to the real estate market, a video was produced and edited by [ 2 one 5 ] Creative. The video serves to show a “day in the life” of the company, highlighting all aspects of the attention to detail they put into Property Management, Sales, and Leasing. Motion graphics were also designed and animated to provide call outs to these key services.

Takeaways

With all elements of the rebrand in place, JG Real Estate has seen a marked increase in inquires. Throughout the area, people are taking notice of the signage, and the website is drawing an average of 5,000 users per month with a bounce rate of less than 50%. The identity has established the company as a force to be reckoned with throughout Philadelphia’s most sought-after neighborhoods, leading to an increase in company revenue.