Abov Power Solutions

Company and Product Launch

Branding & Strategy Video Production Web Development

The Challenge

As a startup company aiming to emerge in the electronics industry, not even a name had been created for the brand nor the product. As the product was not created yet, the team was “branding the invisible” and took a strategic approach to do so. From naming consultation for both the brand and the product line, to logo identity, [ 2 one 5 ] Creative dove right in—creating a cohesive brand identity and several points of brand contact.

The Approach

From the get-go, [ 2 one 5 ] Creative was heavily involved in the product conception and design phase, providing us with the appropriate research to develop a brand identity for the the overall company, Abov. Next, we turned our attention to the product, a fully-grounded and surge protected vertical standing power strip: The Voltower. [ 2 one 5 ] Creative was tasked with setting brand standards to ensure a successful identity for Abov and the Voltower. Once this was in place, [ 2 one 5 ] turned their attention to designing and developing a fully responsive website that  highlights the features and benefits of the Voltower. Finally, a crowd-funding video was produced to help increase awareness about this revolutionary product.

Abov Fonts

abov-colors

Abov - Voltower behind couch

Name Development

Through extensive research and multiple test trials with the prototype, [ 2 one 5 ] Creative landed on the company name Abov. With the brand name in place, the vertical standing power strip came next. Rising above expectations, the Voltower was born.

Abov - identity

Branding Identity/Brand Standards

Color, tone, type, and symbols were established early on, setting the foundation for the logo design. Substituting the ‘o’ in Abov for a power button symbolizes the company’s mission to ‘Elevate Power Solutions.’ The “v” in the Voltower became representative of the power and movement of the unique product.

Abov - Logo

Front-end & Back-end Development

[ 2 one 5 ] Creative designed and developed a custom website for Abov that showcases the Voltower in a simple and sophisticated manner. Featuring several links to the crowdfunding campaign, the website serves as an introduction to the product, highlighting features, benefits, and use cases.

Abov - mobile website

Live-Action

Product videography and an interview with the founder were then shot during the prototype phase and subsequently used to create a crowdfunding video explaining the functions, uses, and specs of the Voltower.

Takeaways

The Voltower launched on Kickstarter early 2016 which the video [ 2 one 5 ] Creative product video at the head of the page. Research revealed that 33% of people backed the project specifically after watching the video. The Voltower received interest internationally and developed strong buzz within the power solutions industry.