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[ 2 one 5 ] Creative just put the finishing touches on a commercial spot created in partnership with full-service agency Eastern Standard for their client, Eastern University. The two creative teams worked collaboratively to create the 30-second video commercial spot, which highlights the graduate programs available at Eastern University, specifically highlighting the masters degrees in Business & Leadership, Counseling & Psychology, and Education.
Brand engagement is massively important when trying to form emotional ties and loyalty among consumers. Creating these connections can become tricky, though, when you take into account how many products people come in contact with every day. One way to break through the clutter and grab their attention is to align your brand with an […]
This winter we are excited to introduce a team of five talented interns. Thank you all for joining our team at [ 2 one 5 ] Creative, we can’t wait to see all of the amazing things you will accomplish. In order to utilize the diverse skills of our interns, they will be working on […]
It’s that time of year again: the CES show in Las Vegas. As always, we headed out to Sin City this year and experienced by far the most crowded show to date. While grabbing a cab or strolling down the Strip was a chore, that’s not the reason we were there.
Hopefully, you’ve read my last article about the things that I’ve learned in 15 years of owning a creative agency. While that first installment focused on the core values of your agency such as cash flow, point of difference, values, and culture, this next article hones in on agency growth and sustainability. We’ve all been […]
What if you spent hours designing and developing a website, only to learn that users didn’t like it because they couldn’t find what they needed? This sometimes happens if there isn’t an alignment between what the developers and designers envision for the website and what the users want to get out of it. Sometimes, designs […]
Every company wants to have customer loyalty and word-of-mouth (WOM) advertising. But how do you go about securing it? We’ve compiled some tips on how to build WOM, and why it matters. WHY DOES IT MATTER ? A survey by Nielsen found that 92% of consumers are more likely to believe recommendations from […]
Here at [ 2 one 5 ] Creative, we are passionate about video production. Every stage of our production process is handled with ultimate precision. Each video production includes pre-production, production, and post-production. The majority of our time is spent during pre-production, which includes anything and everything that takes place before the cameras start rolling. […]
Last month at [ 2 one 5 ] Creative, we wrapped up an exciting project for Penn Medicine. We completed a four part branded video series introducing the Penn Dermatology department and the various dermatology programs, services, and successes. Penn Medicine’s dermatopathologists are nationally recognized for diagnosing rare or complex conditions and is one of […]
The holiday season is primetime for consumers to buy your product. Unfortunately, we can guarantee you that every other company is thinking the exact same thing. So, how can you make your business stand out among the competition and fuel holiday sales? We have a couple of holiday marketing tips that might help. 1. […]
Wow, time certainly flies when you’re having fun. Think about how much has changed over the last fifteen years. Think about how much you have changed over the last fifteen years. Do you remember your first AIM screen name? How badly did you want a 2-way pager? Palm pilots, anyone? And it’s not just technology. […]
Digipower Solutions has chosen [ 2 one 5 ] Creative to design and develop a complete branding strategy, digital flagship, and marketing plan that position the brand as a proven leader in the tech space. PHILADELPHIA – November 2016 – Ready to take on a new position as an authority in producing electronic power […]
Black Friday is the one day that every retailer circles on their calendar, and for good reason. The hype around Black Friday drives people through the doors (literally) whether the sales are actually worth it or just clever (read: deceptive) phrasing. The fact is, no matter how many times we hear “this is getting out […]
The elusive millennial. For years now, millennials have been the go-to answer for all marketing problems. Sales are down, “what are you doing to reach millennials?” Millennials are like the marketing white whale. The term ‘millennial’ has become amiguous to a fault, but it isn’t quite as complicated as we’re lead to believe. The difference […]
Many digital trends have become essential in branding and advertising. How you incorporate these trends determines how far your brand stands out in this crowded marketplace. Marketers are constantly on the lookout for digital trends to dominate the marketplace. By paying attention to trends, it’s easier to reach your audience by staying ahead of the curve […]