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It is no secret that consumers drive the hospitality industry; therefore, aligning customers with your brand is key to the success of your business. To turn skeptics into believers of your brand, you must establish brand equity: bring awareness, establish loyalty, and exhibit the quality of your brand. At [ 2 one 5 ] Creative […]
What is pre-roll advertising? Pre-roll is the short (typically:10 to :15 second) video that comes before other video content you may have been searching for online. Many advertisers use it, and you may have even considered trying it out yourself. But if you’re feeling hesitant, we understand why. You may have heard that people find […]
As we are all aware, Millennials take up a very special place in the marketer’s heart. We love them, hate them, try desperately to understand them, and when we succeed, reap the benefits tenfold. If you read our recent blog post, you learned that although millennials may have a wide variety of interests and beliefs, […]
These days, largely due to Mark Zuckerberg and Facebook, everyone wants to be connected. All. The. Time. To friends, family, celebrities, brands, everyone, and everything, simultaneously. We follow them on as many social media accounts as we can and check to see the newest updates in their life daily. But at some point, following […]
Philadelphia, PA — APRIL 2017 — Spring has sprung, and we have just added two new additions to the [ 2 one 5 ] Creative crew. [ 2 one 5 ] Creative hires Anthony Gallo as Lead Web Developer. Taking on this role, Anthony will work closely with the agency’s designers to bring concepts […]
PHILADELPHIA — March 2017 — [ 2 one 5 ] Creative’s founder and creative director Nikolas Greenblatt was chosen to speak at a marketing roundtable event as a leader in his industry on March 22nd in Philadelphia. This event was coordinated by the Chamber of Commerce for Greater Philadelphia and hosted by WHYY. The […]
When it comes to insurance policies, no two clients are the same. And the need for specialty care grows even larger the higher an individual’s net worth goes. Gaining these kinds of clients, however, can sometimes be tricky. The days of going to the country club to network are gone. According to IRMKA (Insurance and […]
Are we really talking about millennials again? Don’t we give them enough attention?? Maybe…but it’s for good reason. Just hear us out. Millennials have now surpassed the Baby Boomers as the largest generation, with over 75 million people, accounting for more than one-fourth of the U.S. population. That’s a lot of people with a lot […]
There’s no denying how much marketing has evolved. Back in the 1960s, all companies needed to market themselves was a high-quality product, a pretty good logo, and a catchy slogan. Today, it is not nearly as simple nor easy. Americans are exposed to 4,000 to 10,000 advertisements daily. Unfortunately for marketers, almost none of them […]
Are you maximizing your media strategy and media use? Advertising boils down to much more than billboards and commercials. With the latest technology and the quantity of online users, there are several types of media your company should be investing in. We’re specifically talking about understanding paid, earned, owned, and shared media, AKA your marketing […]
[ 2 one 5 ] Creative just produced a new video for AmeriGas, specifically for their ACE Training Program. The video will help retailers easily understand the safety procedures for storing, handling, and distributing their propane tanks. [ 2 one 5 ] Creative was very excited to be able to join forces with AmeriGas, who are known not only for their propane services, but also for their outstanding customer service that would only be expected at a tight knit family-owned business. After AmeriGas had interviewed several other agencies for this video, it was evident that [ 2 one 5 ] Creative’s unique look and feel was perfect for the job. [ 2 one 5 ] Creative was able to produce the dynamic content that they desired, while still staying true to AmeriGas’ aesthetics, mission, and brand.
Matt Powell, a contributor to Forbes, tweeted “Nike spends $2.8 billion a year on marketing, $8 million dollars a day, $300,000 per hour, $100 a second (Twitter).” In 2015, they spent roughly 1 billion dollars on celebrity endorsements alone, and do you know how much they raked in that year? $ 30.6 billion dollars. The […]
[ 2 one 5 ] Creative has finalized and released a new and updated digital flagship for Whitney H. Roddy, Inc., an insurance provider based in Bloomfield, New Jersey. This website will serve to educate and inspire prospective clients to choose WH Roddy as their insurance provider.
Here at [ 2 One 5 ] Creative, we understand how significant relationship building is to growing and maintaining a successful business. With it being Valentine’s Day, we thought this was the perfect time to give you a few tips on how to make your customers fall in love with you a little more! […]
Super Bowl advertisements are usually ranked in greatness by how long we are doubled over with laughter. But in 2017, it looks like many of the brands we love aimed to appeal to something else within us, our humanity, which made us love them even more. These meaningful commercials were the ones that stood out […]