That’s it. We’re giving ourselves pink slips today. It’s high time we pack it in here at [ 2 one 5 ]. Frankly, we don’t want to be in the apparel business anymore. We quit.

“But, [ 2 one 5 ], I love your shit, your steez, and you. Why stop? What could have possibly have brought on the pack-it-in attitude? You were always rambunctious go-getters with a can-do motivation that drowned all naysayers in a wake of quality and exceptional design? What the fuck happened?”

That’s probably what you’re asking right now. So, here’s the answer:

Meet Phenomenon, the high-end sister brand of Swagger. If this shit is considered “cool” (both clothing and photography wise), then we want out of the game. Seriously. All the Japanese shit trickles into the American streetwear scene eventually, and if this is headed our way, we’d rather hang everything up and find a new outlet where we can dance amongst the wild animals of some magical land, and not have to worry about people wearing clothes that look like something I threw up the last time I drank way too much alcohol after eating some bad cart food.