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New Look, New Feel, Less Trees

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Tokion’s latest issue landed on news stands recently and beefs itself up with a new look and new feel. This remix of the magazine includes bigger dimensions (it wouldn’t even fully fit on our scanner), new paper stock, and tons of gloss, leading to less trees for beautiful nature and depleting oxygen supplies to sustain human life. The outside isn’t the only part that received some new make up though. Inside, the titles use a standard helvetica font that’s a far step back from their past artist done titles which gave a nice consistency to the magazine while offering the non-reading types something pretty to look at. The type font also grows a bit to compensate for the new size. The articles seem like they’ve gotten shorter, too, which could just be a byproduct of the enlarged size as well. Overall, Tokion drops back a few notches on my “Top Magazines” list. It seems a little less special to me now, but if the idea was to put more of a focus on the articles and less on their creativity, then consider it a success. I’ll probably still read/buy it though, just because I’ve been a fan for so long.

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